Hello, I’m Marie!

I’m a Product Design Leader with 15+ years of experience creating digital and print experiences that are clear, user-friendly, and built to drive results. I’ve worked across a mix of industries, including aviation, energy, government, and tech, designing products for teams at WestJet, Atco, Cenovus, and the City of Calgary.

My background in UX/UI, interaction and visual design, along with front-end development, helps me look at problems from all sides. I care about building intuitive, accessible products that tell a story and make people’s lives easier. I enjoy working closely with product, engineering, and research teams to shape thoughtful, end-to-end experiences that work in the real world.

I bring a mix of hands-on design, product strategy, and B2B consulting experience, and I’ve led the design of over 300 products across ecommerce, marketplaces, and digital tools. Whether it’s digging into research, building systems, or exploring how AI can support design, I stay focused on creating work that’s useful, honest, and impactful.

My Design Philosophy

My projects are designed according to these three principles.

Define Your Purpose

Consider the needs and goals of the company, as well as the importance of the product to the users.

Know your customer

Understand your customers’ concerns and empathize with them, by doing that you can design and simplify your product so that it is easier to use and navigate.

Design for consistency

Maintain consistency in layouts, design elements, typography, and interaction. Clean, simple, concise, and accessible are the most important characteristics of a good design system.

Key Skills

Here is a list of my key skills that I applied to many of my previous projects that made a great impact on companies that I consulted with.

Visual Design

I craft clean, purposeful visuals that align with brand identity and enhance usability across digital products.

  • UI Design

  • Design System

  • Interaction Design, Animation, Prototyping

  • Branding

  • Wireframes, low/high fidelity designs

  • Design for AI interfaces

  • Graphic Design & Multimedia Design

  • Content Design

User Experience

I focus on creating intuitive, human-centered experiences by deeply understanding user needs and pain points.

  • UX Design

  • Accessibility Standards (WCAG)

  • User-Centered Design (UCD)

  • User Research Design

  • Usability Testing

  • User Interviews
  • Design Thinking

Web Development & Metrics

I build responsive interfaces with HTML, CSS, and JavaScript, and use metrics to continuously improve performance and engagement.

  • Search Engine Optimization (SEO)

  • Metric analysis and reporting

  • E-commerce & Content Management System (CRM)

  • Front-end web development: (HTML 5, CSS3, JS, jQuery, PHP)

Tools & Apps

I work efficiently with tools like Figma, Adobe Creative Cloud and other apps to design, prototype, and ship products faster.

  • UI Design Tools:
    Figma, Figjam, Adobe XD, Overflow, Zeplin

  • Adobe Creative Cloud:
    Photoshop, Illustrator, Dreamweaver, InDesign, After Effects, Premier

  • LottieFiles

  • Atlassian:
    Jira, Confluence, Tempo

  • Content Management System (CMS):
    Sitecore, WordPress, Adobe Experience Manager (AEM), Shopify,, WooCommerce, Webflow

Education & Certificates

Google

Google UX Design Professional Certificate
(2025 – Present)

Google

Foundation of UX Design Certificate
(2021)

George Brown College

Graphic Design Advanced Diploma
Toronto ON (2003-2007)

Work Experience

Principal Product Designer / Design Consultant

Artsyly Inc, Calgary, AB | Feb 2014 – Present
My work focuses on improving user experience, branding, visual design and UX writing while crafting and tailoring engaging stories that drive engagement and performance across corporate websites, mobile platform applications, and e-commerce sites.

B2B Design & Web Consulting:
Consulted for City of Calgary, WestJet, ATCO Energy, and Cenovus Energy, aligning design with business/sales strategy to boost performance.

E-Commerce Design – Artsyly.com (B2C):
Founded and managed my design store’s product line, designs, production and web experience on WooCommerce, Etsy, and Amazon.

Senior UX Content Strategist / Consultant

University of Calgary, Calgary AB | Nov 2025 – Present
Direct UX content strategy and design for the University’s HR recruitment ecosystem, leading the development of a scalable assessment tool and optimized HR content to streamline hiring workflows, enhance manager experience, and support end-to-end recruitment and onboarding processes.

Senior UI Designer / Consultant

City of Calgary, Calgary AB | May 2023 – Aug 2025
Designed meticulous, scalable, and AI powered user-centered digital solutions for large government projects, ensuring compliance with industry standards and emerging design trends. Collaborated with cross-functional teams to drive initiatives, solve complex problems, and craft visionary, pragmatic solutions through compelling storytelling, communication skills, and empathy.

Senior UX/UI Designer / Consultant

WestJet, Calgary AB | Nov 2022 – April 2023
Led UX/UI design projects, prototyping, user testing and usability testing for WestJet Rewards and WestJet.com, improving the loyalty program and booking experience.

Senior UX/UI Designer / Consultant

ATCO Energy, Calgary AB | June 2021 – Oct 2022
Led design and development for mobile and desktop apps, collaborating with engineers, product owners, and stakeholders to refine user flows, UI, user experience research and prototypes.

Digital Communication Advisor

Cenovus Energy, Calgary AB | Feb 2014 – June 2021
Managed content, applications, and tools for internal and external websites, ensuring brand consistency and an optimized user experience.

Contact me

Feel free to contact me if you have any questions or are interested in working together, whether on a freelance or full-time basis.

Copyright © Marie Nava. All Rights Reserved.